Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

If you were going to look up Search Engine Optimization (SEO) in Wikipedia, then you would get the above explanation. Though the above definition is true, let me see if I can help you understand it a little better. Search Engine Optimization (SEO) is a term used to describe what you need to do in order for your website to show up highly on Search Engines like Google, MSN, or Yahoo under very specific keywords or phrases. This is very important because depending on how optimized your website is and how high your website ranks in these Search Engines, consumers will be able to find your website a lot easier, faster, and more often!

However, it's not an easy task to successfully optimize your site for Search Engines. It's very time consuming and you need to know what your doing or else your optimization efforts can work against you!

Here are 3 very important rules that you should know about SEO:

* No one can guarantee a #1 ranking on Google, MSN, or Yahoo...if they say that they do, RUN!
* SEO takes time to be indexed highly in most search engines no matter how good your SEO is...especially if your business or website is in a highly competitive market.
* SEO isn't just a matter of simply using site relevant keywords over and over again...Good SEO involves clean & keyword relative titles, clean & keyword relevant descriptions, clean code, optimized Meta Tags, keyword optimized content, keyword rich anchor text, XML Sitemap Feeds, Robot.txt files, and much more...

Now that you know a little bit about SEO, let's talk about what else is very important regarding high search engine rankings....you site's copy!
 

Copywriting:

Copywriting represents the content in your site and is one of the most important components to any website because it directly effects your search engine rankings. Copywriting goes hand in hand with Search Engine Optimization (SEO) because as search engine spiders crawl your site, they pick up on keywords and phrases. So a site that has plenty of keywords and phrases describing your website or company will usually rank higher on search engines when a user searches for those specific keywords or phrases in search engines.

SEO and Copywriting working together hand in hand is obviously important, but your sites copy plays a more important role. Your sites copy can determine how long a viewer stays on your site, determine if he or she will use your site in the future, and determine if he or she will buy from your site if you have items for sale on it. If you have too much copy that's cluttered and not to the point...nobody stays on your site for too long because they can read a novel elsewhere. If you have too little copy, then you won't get a decent search engine ranking anywhere & nobody will spend too much time on your site. You want to find the fine line between site copy that increases your site conversion rates and copy that increases your search engine visibility.

You can either write your site copy yourself using the above advice or you can let MrWebSolution help you. Either way you decide to do it, we will be happy to help!