Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
If you were going to look up Search Engine Optimization (SEO) in Wikipedia, then you would get the above explanation. Though the above definition is true, let me see if I can help you understand it a little better. Search Engine Optimization (SEO) is a term used to describe what you need to do in order for your website to show up highly on Search Engines like Google, Bing, or Yahoo under very specific keywords or phrases. This is very important because depending on how optimized your website is and how high your website ranks in these Search Engines, consumers will be able to find your website a lot easier, faster, and more often!
However, it's not an easy task to successfully optimize your site for Search Engines. It's very time consuming and you need to know what your doing or else your optimization efforts can work against you!
Here are 3 very important rules that you should know about SEO:
* No one can guarantee a #1 ranking on Google, MSN, or Yahoo...if they say that they do, RUN!
* SEO takes time to be indexed highly in most search engines no matter how good your SEO is...especially if your business or website is in a highly competitive market.
* SEO isn't just a matter of simply using site relevant keywords over and over again...Good SEO involves clean & keyword relative titles, clean & keyword relevant descriptions, custom content, clean code, optimized Meta Tags, keyword optimized content, keyword rich anchor text, XML Sitemap Feeds, Robot.txt files, and much more...